OIV Students visit Viader Winery
Every summer our winery welcomes a special group of international students who are doing travel research for a Masters in Wine Management from the OIV (L’Organisation de la Vigne et du Vin). OIV is based in Montpelier, France and its academic program literally spans the globe and focuses on all aspects of the wine industry, including marketing, agriculture, tourism, business, vineyard management and winemaking. Following visits to all the major wine-producing regions of Europe, Australia, New Zealand and South Africa, the students then travel to North America.
Our relationship with the OIV program started in 2007 when a colleague and UC Davis professor James Lapsley asked Delia Viader, VIADER’s founding winemaker, if she would speak of her unique experience in building a winery and wine brand from the ground up in 1986. Her talks at the world-renowned Viticulture & Enology Department
of UC Davis later blossomed into an annual pilgrimage up Howell Mountain for the students to visit one of Napa’s smallest producers and learn about one incredible woman’s story.
Janet welcomes OIV students
On a warm sunny morning this August, Janet Viader received a caravan of sixteen students who were just beginning their five- week-long visit in North America visiting wineries and wine establishments on both coasts and Canada. They had been at a handful of establishments in Sonoma and Napa Valley, including Benziger, Hanzell, Robert Mondavi Winery and would be continuing on to Opus One following their visit to VIADER. Starting the tour at the winery crush pad, Janet led the group in a lively discussion and answered a multitude of questions about VIADER’s winemaking style and history, Delia’s story and philosophy, and our family’s strategic plan for the continued success of our small multi-generational winery. Some of the students also come from wine-producing families. The questions were intelligent and direct, and the answers thorough and candid with an emphasis on the sea change in the wine business away from the traditional distribution model and towards more direct business thanks to monumental changes in direct shipping laws.
In a charming setting outside near the VIADER Tasting Room, the diverse group of students from France, Portugal, China, Belgium, Romania and Australia tasted our current releases including our flagship wine, 2008 VIADER Proprietary Red Blend
. The group was very impressed, and took many photos of the wines and back labels so they could remember what they enjoyed. Several even purchased bottles of our 2011 DARE by Viader Cabernet Franc
As a special treat in conclusion of the visit, Janet opened the new release 2010 “V” Petit Verdot Blend
in order to showcase the unique terroir reflecting in the Petit Verdot on the VIADER estate, and to prove how taking risks on creativity can sometimes be hugely rewarding and successful — as it is with Delia’s one-of-a-kind “V” Petit Verdot Blend. We said our goodbyes and exchanged information because a handful of students were interested in importing VIADER wines in Asia and Europe. One of our favorite aspects of the OIV program is that over the years Delia has repeatedly crossed paths with several of the OIV students at events like the VinExpo international wine trade show, and they always enthusiastically share with her their fond memories of listening to her inspiring story while tasting VIADER wines on a beautiful summer morning on Howell Mountain. Take a look at our entire portfolio of wines
, too and please schedule yourself for a visit